17 December, 2008 Email Certification Can Increase ROI
A good e-mail reputation is not just good manners. It ¡¯s good for business, according to a new study by Goodmail and Jupiter Research. The study, called "The ROI of Rendering," included the responses of 202 senior level e-mail marketing executives, and found that e-mail marketers that use some kind of e-mail certification have an average of 38£¥ more profits than those that do not. Read more on DMNews.
25 November, 2008 Email Marketing Insights From Obama and McCain
In the two weeks leading up to the November 4 election, email messages came fast and furious from the presidential campaigns of both John McCain and Barack Obama. In the last week, both supporters received at least two emails a day from both campaign. Read more on MarketingProfs to learn what lessons can be learned from both campaigns.
31 October, 2008 SMS is just the beginning for far-reaching mobile marketing
In a slow economy, marketing and advertising budgets are often among the first to be "restructured" or "scaled down" by companies. However, marketers should view these times as a strategic opportunity to reach consumers in new and alternative methods, specifically mobile SMS marketing, said Mike Romano, VP of SmartReply, a voice and mobile marketing services provider. Read more on DMNews
23 October, 2008 Youth More Receptive to Email, vs. SocNet, Marketing
Marketers shouldn ¡¯t assume that the medium consumers use to relay information to each other is also the best means to advertise to them. Read more on MarketingVOX
30 September, 2008 Segment Email Lists to Hit Your Target
One of the strongest advantages of email is its ability to segment. DMNews discovers how the NFL uses e-mail to reach millions of devoted fans.
22 September, 2008 How to Get Your Preference Center CAN-SPAM Compliant: 3-Step Fix
The biggest pain point for email marketers coming out of the new CAN-SPAM provisions deals with preference centers. Believe us, we know your pain! MarketingSherpa had its own snafu getting squared with CAN-SPAM. And since there ¡¯s still non-compliant email out there, we thought we ¡¯d share our fix here. Read more on MarketingSherpa
19 September, 2008 Tech stock list on the market
Aggressive List Management has introduced the Technology Investment Newsletters list to the market. Read more on DMNews
16 September, 2008 Social, mobile lead engagement for generation Y: Shop.org keynote
In today ¡¯s Shop.org Annual Summit keynote, Grown Up Digital: How the Next Generation is Changing Retail and Marketing, Don Tapscott, author of Wikinomics, discussed the role that new technologies and social behaviors are having on how teens consume culture. Read more on DMNews
25 August, 2008 Obama Adds ¡¯Biden ¡¯ to Text Message Dictionary
Barack Obama has chosen his running mate ¡ª if you were among the millions that registered to receive s via text message email,... read more on MarketingVox
22 August, 2008 Polo Launches Mobile eCommerce Site
Polo Ralph Lauren will soon launch what will become one of the mobile web ¡¯s first ecommerce sites, writes Reuters (via MediaBuyerPlanner). Polo hopes to stay ahead... read more on: MarketingVox
18 August, 2008 Email Marketers Miss Deliverability Opportunities
Email marketers are missing some great opportunities to increase their email deliverability, not to mention opens, clicks conversions, according to a study on email... read more on: MarketingVox
3 December, 2007 Etisalat Nokia partner in web deal
Etisalat Nokia are partnering to accelerate the adoption of new mobile internet services for Nokia hsets in the UAE¡ read more on: MarketingVox