| Email marketing is one of the most powerful marketing tools available to businesses of all types sizes. No matter how you define success, you can achieve outsting results with email marketing while investing only a small amount of time an even smaller amount of money.
Experts and businesses agree:
Forrester (Niall 2000), a world-wide renowned independent technology market research company, describes email marketing as one of the most effective online direct marketing tools because of its high response rate.
1) It¡¯s Inexpensive
Email marketing is an affordable way to stretch a tight marketing budget - whose isn¡¯t these days when advertising usually eats up most of your budget in the UAE? Unlike direct mail, there is virtually no production, materials or postage expense. In addition, there are self-service solutions available that let you eliminate agency creative costs as well. Email marketing is 20 times more cost effective than direct mail, can cost as little as fractions of a penny per email.
2) It¡¯s Effective
Email marketing enables you to proactively communicate with your existing customers prospects instead of passively waiting for them to return to your Web site or storefront. You can easily target your emails by source, interest, or list, or other profile data you have.
Overall, email communications sent to your prospect customer lists, can single-hedly improve the ROI of all of your lead generation customer retention programs.
3) It¡¯s Immediate
Email marketing has two great advantages over other marketing vehicles. First, with the self-service tools available with Ideal Mediums, anyone with the knowledge in the field can send compelling email newsletters, promotions, announcements or more in hours or days.
Second, email marketing generates an immediate response. The call to action is clear: ¡°Click here to take advantage of this offer¡±, or ¡°to learn more about this service¡±, or to ¡°attend this event¡±. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
4) It¡¯s Measurable
Unlike other marketing vehicles, results from email campaigns are easily measured. Results are reported in terms of ¡°opens¡±, which report how many people saw your offer or newsletters, Click Through Rates (CTRs), which measure how many people actually clicked on the links in your email, in a many cases, who actually clicked on those links.
5) It¡¯s Easy
Ideal Mediums¡¯ web-based email marketing product is designed for businesses of all sizes. It includes professional HTML templates, list segmentation targeting capabilities, as well as, automatic tracking reporting. So, you are free to concentrate on your unique message while the rest is done for you.
It is time to put email marketing to work for your business! To get started, please contact Ideal Mediums in Dubai now on +(971) 44 21 6651 or email [email protected] |